Examlex
The net cost in a cash takeover is defined as the amount of cash paid,minus the value of the target as an independent entity.
Acquisition
The process where one company purchases another company or its assets.
Brand Equity
The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.
Brand Extension
The process of broadening the use of an organization’s current brand to include new products.
Broadening Use
Expanding the scope or application of a product, service, or technology to new areas or purposes.
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