Which of the Following Is True with Regard to Managing

question 68

Multiple Choice

Which of the following is true with regard to managing a social media marketing campaign?

• A)It does not require a flexible approach.
• B)It does not require familiarity with, or knowledge about the company's brand.
• C)It requires knowledge of the benefits and drawbacks of the different social media platforms.
• D)It is damaging for a firm involved in managing a potential social media crisis to be transparent.

---

Definitions:

Nonprogrammed Decisions

Decisions made to handle unique, non-recurring or novel situations, often requiring creative problem-solving.

Programmed Decisions

Decisions that are routine and repetitive, often made using predetermined rules or policies.

Escalation Of Commitment

The phenomenon where individuals or organizations continue to invest in a decision despite new evidence suggesting it may be a poor choice, often to justify previous investments.

Reality Checks

Moments or instances where one is forced to recognize the true nature of a situation, often contradicting prior beliefs or expectations.