Briefly Explain How Firms Develop Strategies for a Social Media

question 27

Essay

Briefly explain how firms develop strategies for a social media marketing plan.

---

Definitions:

Credit Sales

Deals in which a customer receives goods or services with the understanding that they will pay for them at a future time.

Sales Journal

A specialized journal used to record and track all sales of merchandise on credit, centralizing sales data for easier management.

Accounts Payable Control

A system or method used to manage and track the money owed by the company to its creditors or suppliers.

Subsidiary Ledger

A detailed ledger that contains the details to support a main ledger account, such as accounts receivable or accounts payable.