The Strategic Process of Creating,distributing,promoting,and Pricing Goods and Services to a Target

question 202

Multiple Choice

The strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools is called:

• A)electronic marketing.
• B)online trading.
• C)digital servicing.
• D)Web economics.

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Definitions:

Local Preferences

Local preferences refer to the particular tastes, habits, or choices predominant among consumers in a specific geographic region, affecting the demand for certain products or services.

Marketing Manager

A marketing manager is tasked with developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) to attract potential customers and retain existing ones.

Local Taxes

Taxes imposed by local government entities such as municipalities, counties, or school districts, used to fund public services within the locality.

Multidomestic Strategy

A marketing strategy where a company customizes its product offerings and marketing approach to suit different national conditions and preferences.