By Enabling the Coordination of All Promotional Activities to Produce

question 39

Multiple Choice

By enabling the coordination of all promotional activities to produce a unified, customer-focused promotional message, e-marketing helps reach consumers through:

• A) personalization.
• B) interactive marketing.
• C) mass marketing.
• D) integrated marketing.

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Definitions:

Hammurabi

An ancient Babylonian king known for creating one of the earliest and most complete written legal codes, the Code of Hammurabi, in the 18th century BCE.

Prescribed Penalties

Punishments or consequences that are specifically dictated or mandated by law or regulation for certain offenses.

Polished Diorite

A dense, coarse-grained igneous rock that, when polished, is used for decorative purposes in architecture and sculpture.

Gudea

A ruler of the state of Lagash in ancient Mesopotamia, known for his piety and the numerous statues that depict him in a pose of worship.