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A number of implications for investment,financing and dividend decisions can be drawn from Fisher's analysis.In terms of financing decisions Fisher's analysis states that:
Noise Effect
Distractions or interferences that distort or disrupt communication between buyers and sellers, affecting the message's effectiveness.
Gross Rating Points
A measure in advertising that reflects the size of an audience reached by a specific advertisement or campaign, relative to the total potential audience.
Reach
Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.
Frequency
The rate at which an event occurs or is repeated over a specific period of time, often used in statistics, communications, and media studies.
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