What Does Materialism Mean

question 18

Essay

What does materialism mean?

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Definitions:

Loyalty

The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.

Price Sensitivity

The degree to which the price of a product affects consumers’ purchasing behavior.

Broad Segmentation Bases

Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.