An Advertisement That Creates Warm Feelings of Goodwill Toward the Advertiser

question 120

Multiple Choice

An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

• A)tangible
• B)behavioral
• C)traditional
• D)affective

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Definitions:

Method of Residues

A method of scientific reasoning where one deducts from a complex set of phenomena the parts already explained, in order to isolate the remainder for new analysis.

Necessary Condition

A prerequisite that must be present for a certain effect or outcome to occur.

Sufficient Condition

A condition that, if satisfied, guarantees the occurrence or truth of another condition but isn't necessarily required for the latter's occurrence.

Method of Difference

A scientific research method used to identify the cause-effect relationship between variables by changing one variable at a time while keeping others constant.