In Which of the Following Steps of the Consumer Decision-Making

question 124

Multiple Choice

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

• A) Search
• B) Problem or opportunity recognition
• C) Evaluation of alternatives
• D) Postpurchase evaluation

---

Definitions:

Shallowest Seafloor

The part of the ocean floor that is closest to the water's surface, often found near coastlines or on continental shelves.

Oceanic Plateau

Large submarine elevations lying above the abyssal plains of the ocean, created by volcanic activity or large-scale uplift.

Basalt

A dark, fine-grained volcanic rock that forms from the rapid cooling of basaltic lava, composing much of the ocean floor and volcanic islands.

Problem Solving

The process of identifying a problem, developing potential solutions, and implementing a course of action to resolve the problem.