At Which Stage of the Consumer Decision-Making Process Is Cognitive

question 17

Multiple Choice

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

• A) Search
• B) Evaluation
• C) Purchase decision and purchase act
• D) Postpurchase evaluation

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Definitions:

Learned Association

A psychological principle where an individual connects two stimuli or a stimulus and a behavior through repeated exposure.

Sensorimotor Stage

The first stage in Piaget's theory of cognitive development, from birth to about 2 years of age, where infants learn about the world through their sensory impressions and motor activities.

Concrete Operational

A stage in Jean Piaget's theory of cognitive development during which children (ages 7-12 approximately) gain a better understanding of mental operations, leading to more logical thoughts about concrete events.

Formal Operational

The stage of cognitive development, according to Piaget, where individuals can think abstractly and systematically.