Cynthia and William Enter Franklin's Electronics to Buy a Television

question 74

Multiple Choice

Cynthia and William enter Franklin's Electronics to buy a television set.They had previously planned to replace their 10-year-old color set with a new model of the same brand but are surprised by the array of brands the store offers,each having a special feature.They decide to take their time and look at every type of TV Franklin's has to offer.Cynthia and William are exhibiting _____ response behavior.

• A)routinized
• B)variety seeking
• C)extended
• D)limited

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Definitions:

Penetration Pricing

A strategy of setting a low initial price for a product or service to attract customers quickly and gain market share.

Developmental Costs

Expenses associated with the research and development of a company's goods or services before they can be sold commercially.

Credit Account

is a financial arrangement where a borrower receives something of value now and agrees to repay the lender at a later date, often with interest.

Small Business Owner

A proprietor of a business enterprise that typically has a limited number of employees and a relatively low volume of sales.