The Theory That Business Actions Are Judged by the General

question 9

Multiple Choice

The theory that business actions are judged by the general ethical standards of society and not by a special set of more permissive standards is the theory of:

• A) amorality.
• B) moral unity.
• C) ethical universalism.
• D) ethical relativism.

Understand the definition and characteristics of services.

Differentiate between consumer products and business products.

Identify the categories of consumer products based on consumer behavior.

Understand the promotional strategies suitable for different types of products.

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Definitions:

Motivational Goals

Objectives that drive behavior by inspiring individuals to take action towards achieving them.

Internal

Pertaining to or happening within an entity, often used in contrast with external factors or influences.

External

refers to something situated on the outside, or beyond the internal or personal; in psychology, it often pertains to factors or influences that originate outside the individual.

Attitudes

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.