When American Express Co

question 31

Multiple Choice

When American Express Co.advertised that it would donate 3 cents per transaction to nonprofit anti-hunger groups over a two-month period for all charges against its credit card,it was an example of:

• A) cause-related marketing.
• B) checkbook philanthropy.
• C) the triple bottom line.
• D) a scenario.

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Definitions:

Inverse Relationship

A situation in which two variables move in opposite directions, meaning that as one variable increases, the other decreases, and vice versa.

Quantity Rises

An increase in the amount or number of a particular good or service that is available or produced.

Price Ceiling

A government-imposed limit on how high a price can be charged for a product, commodity, or service.

Price Floor

A government or regulatory imposed minimum price for goods or services, intended to prevent prices from falling too low.