Explain What Is Meant by Corporate Philanthropy and How It

question 48

Essay

Explain what is meant by corporate philanthropy and how it is expressed.

---

Definitions:

Buyer-seller Relationships

The ongoing interactions and engagement between a buyer and a seller, which can impact satisfaction, loyalty, and overall business performance.

Long-term Contracts

Agreements between parties that extend over a lengthy period, typically involving a commitment to buy or sell goods or services for the duration of the contract.

Reciprocal Arrangements

Agreements between two parties where each offers concessions or benefits to the other to maintain a cooperative relationship.

Organizational Buying Criteria

The specific attributes or factors that a business considers when making a purchasing decision, such as price, quality, service, and supplier reputation.