A _____ Is the Sequence of Coordinated Actions That Add

question 3

Multiple Choice

A _____ is the sequence of coordinated actions that add benefit to a product or service.

• A) value chain
• B) value stream
• C) value grid
• D) value network

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Definitions:

Primary Research

Primary Research involves the collection of original data directly from sources or subjects through methods like surveys, interviews, and observations.

Secondary Research

Refers to the process of collecting, analyzing, and interpreting existing data and information that has already been gathered by others, often for a different purpose.

Uses and Gratification Theory

A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.

Target Public

The specific group of people at whom public relations or marketing activities are directed, often a key audience for a company or organization.