When Firms in Business Markets Are Grouped Based on Their

question 37

Multiple Choice

When firms in business markets are grouped based on their sales revenues, they are said to be segmented by:

• A) customer type.
• B) purchase category.
• C) end-use application.
• D) demographic characteristics.

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Definitions:

Positive Reinforcer

A desirable stimulus that increases the likelihood of a behavior being repeated when it is presented following that behavior.

Money

A medium of exchange in the form of coins and banknotes; used to facilitate the sale, purchase, or trade of goods and services.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus increases the likelihood of a behavior being repeated in the future.

Removal

The act of taking away or eliminating something from a particular place or context.