Zardo,IncDivides Its Customers into the Following Categories: Manufacturers,retailers,government Agencies,and Not-For-Profit

question 58

Multiple Choice

Zardo,Inc.divides its customers into the following categories: manufacturers,retailers,government agencies,and not-for-profit institutions.Which of the following types of segmentations is being used by Zardo?

• A) Segmentation by end-use application
• B) Segmentation by customer type
• C) Segmentation by demographic characteristics
• D) Segmentation by purchase categories

Understand the distinction between normal profit and its significance in business.

Grasp the effects of uninsurable risks on business firms.

Recognize the entrepreneurial role in economic profit generation and the functions they typically do not undertake.

Understand the concept and importance of profit in entrepreneurship.

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Definitions:

Drawer

The person who writes or issues a check or draft, instructing a bank to pay a specified sum of money to a specified person or entity.

Payee

An individual or entity that is designated to receive a payment or financial transaction.

Nonnegotiable

Refers to a financial instrument that cannot be transferred or endorsed to another party.

Separate Agreement

A distinct contract or arrangement that is made independently from any other agreements or contracts.