The Segmentation of B2B Marketplace Based on How Business Purchasers

question 104

Multiple Choice

The segmentation of B2B marketplace based on how business purchasers will use the product is called:

• A)segmentation by purchasing category.
• B)segmentation by customer type.
• C)segmentation by end-use application.
• D)segmentation by demographic characteristics.

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Definitions:

Comminuted

Describing a fracture in which a bone is broken into several pieces.

Depressed

A state of low mood and aversion to activity that can affect a person's thoughts, behavior, feelings, and sense of well-being.

Proximal Tip

The part of a structure that is nearest to the center of the body or to the point of attachment.

Elbow

The joint connecting the forearm to the upper arm, allowing for arm bending and extension.