Which of the Following Factors Is Considered by Marketers While

question 205

Multiple Choice

Which of the following factors is considered by marketers while segmenting business markets by purchase categories?

• A)The precise way a business purchaser will use a product
• B)The complexity and precision of the requirements for goods and services
• C)The customer's transaction history
• D)The sales revenues of the customer's firm

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Definitions:

Line Units

Departments or teams directly involved in the core operations or primary purpose of an organization.

Division of Labor

The allocation of different parts of a manufacturing process or task to different individuals in order to improve efficiency.

Coordinating Mechanisms

Methods or systems used within an organization to align activities, tasks, and functions towards achieving common objectives.

Decentralization

The process of distributing or delegating power and decision-making authority away from a central authority to more local or individual actors within the organization.