Which of the Following Statements About Social Contracts Is True

question 19

Multiple Choice

Which of the following statements about social contracts is true?

• A) Businesses are not obligated to fulfill social contracts.
• B) It codifies the expectations of business from society and other stakeholders.
• C) It is as clear-cut as the economic forces a business faces.
• D) It is partly expressed in law,but also resides completely in social values.

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Definitions:

Positioning

Form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.

Promotion

Function of informing, persuading, and influencing a purchase decision.

Identity

The distinctive characteristics or personality of an individual, organization, or brand, which sets it apart from others.

Product Placement

Form of promotion in which marketers pay fees to have their products showcased in various media, ranging from newspapers and magazines to original online television and movies.