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What Function Does Communication Play in Organizations

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What function does communication play in organizations?


Definitions:

Anchored Mall

A shopping center that is typically characterized by one or more larger stores (anchors) that drive foot traffic to smaller retailers located within the mall.

Scrambled Merchandising

A retail strategy where a store sells products outside of its traditional product line or market, often to attract a broader range of customers.

Breadth of Line

The variety of products that a company offers under the same brand.

Depth of Line

The range of varieties offered within a product category by a business.

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