The Social Presence Effect Occurs When the Sender and Receiver

question 96

True/False

The social presence effect occurs when the sender and receiver are sensitized to their relative status during the communication process.

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Definitions:

Consistent Behavior

A pattern of actions or responses that remains uniform over time in a particular individual or situation.

Attribution

The process of explaining one's own behavior and the behavior of others.

Assigning Causes

The process of attributing reasons or explanations to events, actions, or outcomes, often to understand or predict behavior.

Cognitive Dissonance

A state of mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.