An Executive Was Trying to Think of Ways to Increase

question 18

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

---

Definitions:

Customized Saddles

Specially designed and made saddles that are tailored to fit the specific measurements and requirements of an individual rider or horse.

Cellular Layouts

Refers to the arrangement of machinery and equipment in closely linked groups or cells that process parts in a workpiece flow, optimizing efficiency and minimizing movement.

Long-linked Technology

Long-linked technology refers to a sequential process technology in which the output of one operation is the input for the next, often seen in manufacturing and assembly lines.

Mediating Technology

Tools or platforms that facilitate the efficient exchange of information, goods, or services between parties, often improving or streamlining processes.