An Executive Was Trying to Think of Ways to Increase

question 18

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

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Definitions:

Identity Crisis

A time of doubt and perplexity where an individual's perception of self becomes shaky, often because of an alteration in their societal role or anticipated objectives.

Concept of Motivation

A psychological construct that explains the initiation, direction, intensity, and persistence of behaviors or actions towards achieving a particular goal.

Personal Dispositions

Traits that are peculiar to an individual, as opposed to traits shared by a number of people.

Individual Traits

Unique characteristics and qualities that distinguish one person from another, influencing behaviors and attitudes.