A Global Marketing Strategy Differs from a Multidomestic Marketing Strategy

question 123

Multiple Choice

A global marketing strategy differs from a multidomestic marketing strategy in that the global marketing strategy:

• A)does not bring the advantage of economies of scale to production and marketing activities.
• B)is a standardized marketing mix that can be used in all markets with minimal modifications.
• C)is tailored to meet the specific needs of the target markets in each nation.
• D)is ideal for highly differentiated products or products that are designed on the basis of local preferences.

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Definitions:

Erectile Tissue

consists of spongy tissue that can fill with blood and become firm, found in parts of the body such as the penis and clitoris.

Tunica Albuginea

A dense fibrous layer covering the testes or ovaries, providing structural support.

Testosterone

A steroid hormone that promotes the development and maintenance of male sex characteristics.

Sustentacular Cells

Cells that provide support and nourishment in the seminiferous tubules of the testis and the olfactory epithelium.