According to the Attraction-Selection-Attrition (ASA) Theory, Alignment with the Company's

question 173

True/False

According to the attraction-selection-attrition (ASA) theory, alignment with the company's culture is often a factor when deciding which applicant to hire.

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Definitions:

Environmental Scanning

The process of systematically gathering, analyzing, and interpreting data about trends, events, and relationships in an organization's external environment to identify opportunities and threats.

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Market Fads

Short-lived trends or crazes in the marketplace that can suddenly explode in popularity but fade away just as quickly.