Examlex
The assumptions and values that direct everyone in the organization toward the "right way" of doing things are called:
Central Route
A method of persuasion that involves carefully constructing and presenting a logical argument.
Elaboration Likelihood
A theory suggesting the degree to which people are likely to pay attention to and elaborate on persuasive messages, influenced by their motivation and ability to process the message.
Motivation
The force that moves people to behave, think, and feel the way they do.
Self-perception Theory
A psychological theory suggesting that people develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.
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