A Consumer Products Firm with a Functional Structure Is Expanding

question 44

Multiple Choice

A consumer products firm with a functional structure is expanding from a single product line into several diverse product groups,with most sales within the one country.What form of departmentalization should it eventually adopt to manage the new conditions most effectively?

• A)Geographic divisional structure
• B)Network structure
• C)Matrix structure
• D)Product divisional structure
• E)Keep the functional structure

Recognize various types of innovations including product, process, and managerial innovations.

Identify the role of intrinsic and extrinsic motivation in promoting creativity and innovative behavior.

Comprehend the methods for extracting innovative ideas from both internal and external environments.

Grasp the concepts of open innovation and crowdsourcing as mechanisms for nurturing innovation.