A Major Game Software Firm Experienced Conflict Between the Young

question 72

Multiple Choice

A major game software firm experienced conflict between the young Internet-savvy employees who designed the games and the older computer-illiterate executives who ran the company.The company hired coordinators who could work with the executives but were computer literate and therefore respected by the development staff members.By hiring these coordinators as liaisons between the executives and employees,the company would:

• A)increase conflict between developers and executives by reducing communication.
• B)reduce conflict by clarifying rules and procedures.
• C)increase conflict by increasing task interdependence.
• D)reduce conflict by creating superordinate goals.
• E)reduce conflict by using integrators.

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Definitions:

Product Adopters

Individuals who purchase or use a new product early in its life cycle, typically categorized by their willingness to adopt innovations.

Diffusion of Innovation

A theory that describes how, why, and at what rate new ideas and technology spread through cultures, from inception to widespread adoption.

Product Line

A group of related products marketed under a single brand name that serves a particular market segment or fulfills a specific customer need.

Product Class

A category that groups products based on their function, consumer perceptions, or attributes, such as electronics or household goods.