Which of the Following Is a Basic Requirement for Effective

question 23

Multiple Choice

Which of the following is a basic requirement for effective market segmentation?

• A)The firm must avoid focusing on consumer-dependent variable, such as discretionary income, while conducting market segmentation.
• B)The market segment must present measurable purchasing power and size.
• C)The company must expand beyond its marketing capabilities to capture those market segments that have reached the maturity stage in the product life cycle.
• D)The company must target a large number of small market segments so that they can develop effective strategies to appeal to them.

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Definitions:

Educational Opportunity

The availability of options for learning and gaining knowledge in various settings and levels.

Socio-Cultural Conditions

The social and cultural elements that influence individuals' behaviors, perceptions, and interactions within a society.

Demographics

statistical data relating to the population and the particular groups within it, often used for market research.

Offshoring

The practice of moving a business operation or process from one country to another, often to reduce costs or access specialized talent.