Which of the Following Segmentation Approaches Is Most Likely to Help

question 142

Multiple Choice

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

• A) Psychographic segmentation
• B) Demographic segmentation
• C) Geographic segmentation
• D) Product-based segmentation

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Definitions:

Protein

Large, complex molecules that play critical roles in the body, including in the structure, function, and regulation of tissues and organs.

Genome

The complete set of genes or genetic material present in a cell or organism.

Chromosome Set

A complete set of chromosomes from a cell that contains all genetic information necessary for an organism of a certain species.

C. Elegans

A species of nematode worm, Caenorhabditis elegans, widely used as a model organism in genetics and developmental biology.