The VALS System Will Categorize Consumers Who Are Influenced by Symbols

question 245

Multiple Choice

The VALS system will categorize consumers who are influenced by symbols of success as:

• A)action-motivated consumers.
• B)achievement-motivated consumers.
• C)principle-motivated consumers.
• D)self-expression motivated consumers.

---

Definitions:

Opportunity Cost

Yielding potential gains from different scenarios when one is favored.

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Production Possibilities Curve

A graphical representation showing the maximum quantity of two goods or services that can be produced within a given time period and with available resources.

Efficiently

The ability to achieve a desired result or produce a desired output with the least amount of waste, effort, or inefficiency.