The Latest Ad of Crest Toothpaste Says "Crest Is a Cavity

question 99

Multiple Choice

The latest ad of Crest toothpaste says "Crest is a cavity fighter." This is an example of a positioning strategy based on:

• A) product price/quality.
• B) product homogeneity.
• C) product application.
• D) product users.

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Definitions:

Residual Volume

Residual volume is the amount of air remaining in the lungs after a forceful expiration, ensuring that the lungs do not collapse.

Bell Jar

A piece of laboratory equipment resembling a bell, typically made of glass, used to create vacuums or to contain gases.

Human Lungs

The human lungs are a pair of large, spongy organs located in the chest, responsible for gas exchange between the blood and the environment.

Rubber Covering

A protective layer made of rubber material, used to enhance grip, insulation, or waterproofing of objects.