Match Each Item with the Correct Statement Below

question 100

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-_____ are computer systems that assemble,store,manipulate,and display data by their location.

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Definitions:

Thematic Apperception Test

A projective psychological test in which respondents reveal their underlying motives, feelings, and traits through the stories they make up about ambiguous pictures.

Validity

The degree to which a test or instrument measures what it is intended to measure.

Rorschach Test

The Rorschach test is a psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation or complex algorithms.

Projective Tests

Psychological assessments where individuals are shown ambiguous stimuli and their responses are interpreted to uncover underlying thoughts, feelings, or traits.