Match Each Item with the Correct Statement Below

question 180

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A firm that promotes numerous products with several marketing mixes designed to satisfy smaller target segments is said to practice _____.

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Definitions:

Operating Income

Operating income, similar to income from operations, is the profit earned from a firm's normal core business operations.

Variable Costs

Costs that vary directly with the level of production or sales activity.

Operating Income

Income from a company's main business operations, excluding expenses and revenues from non-operational activities.

Variable Costs

Expenses that vary directly with the level of production or sales volume, such as materials and labor.