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Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The concept of _____ refers to placing a product at a certain point or location within a market in the minds of prospective buyers.
Price Effect
The impact on demand when the price of a product or service changes, influencing consumers' buying decisions.
Marginal Cost
The additional expense required to produce an extra item or unit of output, emphasizing its role in economic decision-making.
Fixed Cost
A cost that does not change with the amount of goods or services produced, such as rent, salaries, or loan payments.
Cartel
An agreement among competing firms to control prices or exclude entry of a new competitor in the market, often illegal or regulated by law.
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