Survey Methods Used in Marketing Research for Collecting Primary Data

question 98

Multiple Choice

Survey methods used in marketing research for collecting primary data involve the:

• A)use of Delphi technique.
• B)review of sales data on customer purchase rates to estimate the future sales.
• C)analysis of historical census data.
• D)use of questionnaires to obtain demographic information of consumers.

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Definitions:

Age Set

A formally established group of people born during a certain time span who move together through the series of age-grade categories.

Age Grade

An organized category of people based on age; all individuals pass through a series of such categories over their lifetime.

Castes

Social stratification systems found in some societies, where individuals are born into specific social groups with defined roles and privileges.

Digital Age

The Digital Age refers to the current era marked by the widespread use of digital technology, including computers, the internet, and other forms of digital communication.