Which of the Following Is True of Focus Groups Used

question 75

Multiple Choice

Which of the following is true of focus groups used by marketers to gather primary data?

• A) They elicit information from the customers through a question-and-answer format.
• B) They allow participants to respond at their leisure.
• C) They are typically used for measuring the success of a new product introduced in a specific area.
• D) They are valuable tool for exploratory research and development of new product ideas.

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Definitions:

Functional Behavioral Assessment

A systematic process of gathering information about the purposes (functions) of specific behaviors in order to address challenging behaviors.

Functional Assessment

An evaluation to identify the purpose or function that a specific behavior serves for an individual.

Purposeful Behavior

Behavior that is directed towards achieving a specific goal or outcome.

Functional Assessment

A systematic process used to identify the underlying functions or purposes of a person's behavior in different environments.