Which of the Following Is a Quantitative Forecasting Techniques That

question 79

Multiple Choice

Which of the following is a quantitative forecasting techniques that is frequently used by planners to assess consumer responses to new-product offerings?

• A) Survey of buyer intentions
• B) Exponential smoothing
• C) Test markets
• D) Sales force composite technique

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Definitions:

Trade-In Allowance

The amount credited to the buyer of a new item for the value of the item being replaced or traded in.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, representing the asset's wear and tear, deterioration, or obsolescence.

Depletion Expense

An accounting approach to allocate the cost of extracting natural resources, like minerals or timber, over their productive life.