Match Each Item with the Correct Statement Below

question 109

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a basic type of probability sample in which every individual in the relevant universe has an equal opportunity of being selected.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

SAP

Systems, Applications, and Products in Data Processing; a global software corporation that specializes in enterprise software to manage business operations and customer relations.

Tracking Tool

Software or systems used to monitor the progress, performance, or location of objects, people, or data, facilitating analysis and decision-making.

Timetable

A scheduled plan of times at which events, classes, or transport services are intended to occur.

Budget Management

The process of planning, organizing, directing, and controlling the financial resources and spending of an organization or project to achieve its objectives.