_____ Is a Qualitative Sales Forecasting Method That Assesses the Sales

question 114

Multiple Choice

_____ is a qualitative sales forecasting method that assesses the sales expectations of various company officials.

• A)mall intercepts
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)sales forecast
• L)jury of executive opinion
• M)Delphi technique
• N)marketing research
• O)trend analysis
• P)exponential smoothing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Level Of Significance

A threshold in statistical hypothesis testing, determining the probability of rejecting the null hypothesis when it is actually true, often denoted by alpha (α).

Standardized Test

An assessment administered and scored in a consistent, or "standard", manner, often used in education to measure proficiency.

Programs

Sequences of instructions for a computer to execute tasks, also known as software.

Wilcoxon Rank Sum Test

A non-parametric statistical test used to compare two independent samples, determining whether their populations have identical distribution characteristics.