In the Context of the Relationship Marketing Continuum,which of the Following

question 63

Multiple Choice

In the context of the relationship marketing continuum,which of the following is an example of a first level relationship marketing program?

• A) An electronics firm setting up a world-wide technical support system to assist customers.
• B) A cheese shop organizing a cooking contest for customers.
• C) An automobile company offering a club membership to owners of high-end cars.
• D) An airline offering special discounts to its customers for early bookings.

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Definitions:

Abuse Syndrome

Factors of proximity, stress, and power that are associated with the cycle of abuse in some families.

Repetitive Abuse

Continuing abusive behavior or acts that occur repeatedly over time in a relationship or setting.

Domestic Violence

A pattern of abusive behavior in any relationship that is used by one partner to gain or maintain control over another intimate partner.

Subculture of Violence

A concept in criminology that suggests certain groups or communities develop norms and attitudes that accept, justify, or glorify violence.