The First Step in Measuring Customer Satisfaction Is

question 218

Multiple Choice

The first step in measuring customer satisfaction is:

• A)testing market response for new products through controlled experiments.
• B)hiring a first-rate market research firm.
• C)finding out what customers need, want, and expect.
• D)searching the blogs and discussion groups on the Internet to obtain customer feedback.

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Definitions:

Optimal Amount

The most efficient, beneficial, or effective quantity of a resource, investment, or input to achieve a specific objective.

5 C's of Credit

The 5 C's of Credit refer to the five key factors that lenders consider when evaluating a borrower's creditworthiness: character, capacity, capital, collateral, and conditions.

Collateral

Assets pledged by a borrower to secure a loan or other credit, and subject to seizure in the event of default.

Credit Obligations

The responsibilities to repay debt incurred through borrowing or credit agreements.