The Use of Information Technology to Analyze Information About Customers

question 112

Multiple Choice

The use of information technology to analyze information about customers and their transactions is referred to as _____ marketing.

• A)frequency
• B)affinity
• C)database
• D)internal

---

Definitions:

Average Variable Cost

The variable cost per unit of output, calculated by dividing the total variable costs by the quantity of output produced.

Market Price

The prevailing cost at which a service or product can be acquired or disposed of in a marketplace.

Marginal Cost

The cost of producing one more unit of a good or service, which can vary depending on the level of production.

Average Variable Cost

The total variable cost of production divided by the quantity of output produced, reflecting the cost per unit of output.