_____ Involves Connecting Directly with Existing and Potential Customers Through

question 18

Multiple Choice

_____ involves connecting directly with existing and potential customers through nonmainstream channels.

• A)Viral marketing
• B)Interactive marketing
• C)Grassroots marketing
• D)Buzz marketing

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Definitions:

Describes

To give an account of in words, including characteristics, qualities, or events.

Recreational

Activities or pursuits engaged in for enjoyment, relaxation, or leisure, not taken as a serious or full-time occupation.

Medical

Pertaining to the science or practice of medicine, which involves the diagnosis, treatment, and prevention of disease.