Examlex
Managers seek internal alignment within their organization by:
Exchange
A process by which two parties come to a mutual agreement to trade goods, services, or information.
Store
A retail establishment where goods and services are sold to consumers.
Money
A medium of exchange that allows people to purchase goods and services; it serves as a unit of account, a store of value, and a standard of deferred payment.
Marketing Concept
Companywide consumer orientation to promote long-run success.
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