Match Each Item with the Correct Statement Below

question 7

Multiple Choice

Match each item with the correct statement below.
-The assortment of product lines and individual product offerings a company sells is called the _____.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

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Definitions:

Reciprocity

The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

Returns Favors

Describes the act of reciprocating or doing something for someone because they have done something for you, embodying the principle of reciprocity.

Prisoner's Dilemma

A game theory scenario where two individuals acting in their own self-interest do not produce the optimal outcome for either party.

Confess

To admit or acknowledge something that one has done, especially something wrong or socially unacceptable.