What Does the Industry Attractiveness Test Involve in Evaluating a Diversified

question 102

Essay

What does the industry attractiveness test involve in evaluating a diversified company's business lineup? Why is it relevant?

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Definitions:

Return on Investment

A measure of the profitability of an investment, calculated as the ratio of net profits to the initial cost of the investment.

Selling and Administrative Expenses

Costs not directly linked to the production process, including sales, marketing, management salaries, and office expenses.

Selling Price

The amount of money charged for a product or service, or the sum the consumer believes it is worth.

Absorption Costing

A pricing methodology that sums up all production-related costs, from raw materials and labor to both flexible and fixed overheads, in calculating the expense of a product.