The Nine-Cell Industry Attractiveness Competitive Strength Matrix

question 71

Multiple Choice

The nine-cell industry attractiveness competitive strength matrix

• A)is useful for helping decide which businesses should have high, average, and low priorities in deploying corporate resources.
• B)indicates which businesses are cash hogs and which are cash cows.
• C)pinpoints what strategies are most appropriate for businesses positioned in the three top cells of the matrix, but is less clear about the best strategies for businesses positioned in the bottom six cells.
• D)identifies which sister businesses have the greatest strategic fit.
• E)identifies which sister businesses have the highest level of resource fit.

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Definitions:

Heavily Advertised

Describes products or services that are promoted extensively through various media channels to enhance visibility and consumer awareness.

Existing Preference

The preexisting likes or choices of an individual or group towards certain options or items over others.

High-Fear Messages

Communications intended to elicit fear in order to motivate behavior change, often used in health campaigns.

Audience Attention

The degree of focus or concentration an audience gives to a speaker or performer.