The Approach of a Firm Using a "Think-Global, Act-Local" Version

question 88

Multiple Choice

The approach of a firm using a "think-global, act-local" version of a transnational strategy entails

• A)producing and marketing a variety of product versions under the same brand name, with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
• B)having little or no strategy coordination across countries.
• C)pursuing the same basic competitive strategy theme (low cost, differentiation, best cost, focused)in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production, distribution, and marketing to be responsive to local market conditions.
• D)selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries)so buyers in each country market will think they are buying a locally made brand.
• E)selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country), but opting to only sell direct to buyers at the company's website so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market.

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Definitions:

Stressor

An event, situation, or stimulus that causes stress, triggering a physical or psychological response.

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A temperament characterized by high levels of competitiveness, self-imposed stress, impatience, and urgency.

Stress Reactions

The physical, mental, or emotional responses elicited by individuals when faced with pressure, challenges, or threats.

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A broad term for a range of diseases affecting the heart and blood vessels, including coronary artery disease, arrhythmias, and heart failure.